It is no exaggeration to say that the Internet has revolutionized the practice of marketing. This became even more apparent when the restrictions on person-to-person contact caused by the global pandemic began to impact people’s lives in 2020. Many people serviced their daily needs by going online – and this trend has shown no signs of slowing down now that these restrictions have largely been lifted.
The fact that many people were denied the opportunity to socialize due to being restricted to their homes had an impact on the practice of plastic surgery. Put simply consumers put off procedures, or simply did not see the point of undergoing plastic surgery during the days of uncertainty.
Now that those restrictions have become a thing of the past consumers are faced with other challenges such as the increase in interest rates and ever-spiraling cost of living.
This has resulted in an incredibly competitive plastic surgery sector. However, some of that competition has come from the resurgent popularity of plastic surgery. People are now free to mingle – and want to look their best. According to The Aesthetic Society (https://tinyurl.com/2mcw5yke) Plastic surgeons performed an average of 320 surgical procedures in 2021, compared with 220 the previous year.
So the result is that highly competitive environment – and that requires that plastic surgeons leverage the incredible reach of the Internet in order to attract new patients. In fact, research indicates that around 78% of those online will visit a website as the first step in finding service and product suppliers.
This is one of the reasons that SEO for plastic surgeon practices has become absolutely essential. Search Engine Optimization is the enhancement of copy and visual content by the inclusion of content and descriptors that cause the result from the surgeon’s website to appear as close to the top of search engine results pages (like Google results) as possible. This is the key to attracting new patients. If the practice is not on the first page of the search engine results it will attract fewer visitors to the plastic surgeon’s website.
Professional website content advisors have an old saying ‘the best place to hide a dead body is on the third page of the Google results – no one ever goes there’.
SEO also allows the results of any marketing outreach to be carefully measured for effectiveness due to the wide availability of analytic tools. SEO for plastic surgeon content and messaging can be altered extremely quickly and cost-effectively in order to find the perfect mix of content and SEO terms that will deliver the best return on investment. When done properly, based on a thorough analysis of client demographics, wants, and needs SEO can mean the difference between an effective online marketing campaign and one that underperforms.
Plastic surgery practices are under immense competitive pressure and marketing efforts need to provide the results that make the expenditure worthwhile. SEO for plastic surgeon practices is one of the keys to leveraging the power and reach of the Internet. Contact an Internet content provider and SEO professional today and ensure the success of your practice.
Johnny Chen Media Houston SEO
SEO for Plastic Surgeon
9908 Spring Shadows Park Cir, Houston, TX 77080
(832) 598-4855